The Mint Museum, an art museum in Charlotte, North Carolina, tapped into GroundTruth's innovative marketing solutions to connect with audiences in the area and increase foot traffic. In a one month time period, the campaign resulted in 998 visits, with an effective cost per visit of just $1.00.
In partnership with GroundTruth, Dr. Scholl's blended location and audience targeting with Click2Cart capability to connect with relevant audiences and drive conversion as measured by the 13k products added to cart as a direct result of their media campaign.
Their partnership with GroundTruth aimed to steer consumers towards Walmart outlets to purchase their latest product, the Hybrid Ceramic Wash & Wax. Over a concentrated three-week period, the campaign successfully led to more than 75K visits to designated locations by leveraging precise targeting strategies on mobile platforms.
The brand and their agency partners, Goodway Group and Mediaworks, tapped GroundTruth to drive visitation to specified locations and increase awareness for their “give one, get one” gift card campaign.
Discover how Alpha Media leveraged GroundTruth's media platform and location-based targeting tactics to assist Sharp Auto in boosting foot traffic and achieving an effective cost per visit for the auto dealership.
Read how Dave's Hot Chicken used GroundTruth's location-based and audience-based targeting strategies in order to drive return on ad spend (ROAS) and increase sales lift.
