audience based direct mail
Direct Mail Powered by Real-World Behavior
Eliminate wasted Direct Mail dollars by targeting location-based audiences versus an entire postal route.
Use Audience-Based Direct Mail (ABDM) to Identify and Engage
with Customers Seen at Locations of Interest
Target precise audiences based on past visitation and interest.
Retarget an existing audience to amplify your message and push them further down the conversion funnel.
Reach audiences who are most likely to make a purchase
How it works
Powered by the accuracy of Blueprints technology, reach users that are associated with audience segment groups based on their real-world visitation history. Our geofencing Display Advertising Platform allows the following targeting options:
Build Your Audience
Build an audience of consumers based on what they do in the real world.
We match your audience to home addresses and deliver the postcards
We match your audience to home addresses, and print, postage, and deliver postcards to your audience.
Creative
We offer one standard postcard unit (8.75” x 6.5”) on heavyweight 14 pt paper stock with a semi-gloss coating on the front and a matte finish on the back.
Need Creative Help? Our team can help you build your Direct Mail creative.
Add a GroundTruth QR Code to get the most out of your direct mail campaign!
- Highly customizable, next-generation QR codes with ultra-fast scanning
- Provide an action-based engagement point
- Build your own 1st party data from captured QR scans
- Full closed-loop measuring capabilities
Estimate the Reach and Cost of your Direct Mail Campaign
$Please enter the budget value in numbers.