Go Beyond Impressions: GroundTruth Digital
Out-of-Home Drives and Measures Real-World Visits
GroundTruth Digital Out-of-Home (DOOH) redefines how brands connect with real-world audiences. We offer digital screen advertising with unparalleled precision, measurable results, and seamless integration for your physical world campaigns. Our DOOH solution extends your reach to large-format digital screens in diverse environments. This advertising solution also empowers cross-platform targeting and audience retargeting, supported by real-time engagement metrics and audience engagement data to drive stronger results across your omnichannel advertising strategy.
What is Digital Out-of-Home Advertising?
DOOH allows marketers to reach customers as they go about their lives in public through digital screens including outdoor screens, digital billboards, transit stations, and more.
How It Works
Cast a wide net around digital out-of-home advertising placements to reaffirm physical brand messaging and placements with a mobile extension. DOOH Proximity Targeting allows marketers to enhance their omnichannel advertising strategy in other areas of their media spend.
By reaching audiences near billboards, bus stop advertisements, and other digital screen advertising displays, GroundTruth can also help marketers and brands retarget key audiences and stay top of mind.
With GroundTruth, target your audiences based on:
Geography
Points of interest, Zip Code, DMA, State, and more
Location or Media Type
Media Owner
Time
Day Part or Day of Week
Reporting & Insights
Benefits of Digital Out-of-Home Advertising
Powered by the accuracy of Blueprints technology, reach users that are associated with audience segment groups based on their real-world visitation history. Our geofencing Display Advertising Platform supports cross-platform targeting and audience retargeting, enabling marketers to connect with consumers across channels while maintaining consistency in their omnichannel advertising strategy.
Attention-Grabbing Placements
Positioned in places where consumers are likely to see their ads repeatedly or over a sustained period, these visual ads have the ability to grab and hold attention.
Non-Skippable
Ads can’t be closed by the user, skipped, or blocked with an ad blocker.
Ability to Retarget
Connect with people who saw your digital out-of-home advertising on additional screens such as mobile or desktop, reinforcing your message through audience retargeting and cross-platform targeting.
Affordability
The expense of producing an ad for DOOH is typically the same as the cost of creating an online ad.
Impressions Volume
Delivered across a variety of screens in places frequented by a large, diverse audience.
Where Will Your GroundTruth Ads Appear?
Digital Billboards
Digital Screens at Bus Stops with Shelters, and Public Transit Stations
Screens in Shopping Malls, Restaurants, and Airports
Learn how you can drive real business results with our advertising platform.
Frequently Asked Questions
What is digital out-of-home advertising?
Digital out-of-home advertising uses digital screens in public spaces such as billboards, transit areas, shopping centers, and airports to reach people as they move through their daily lives.
How does GroundTruth approach digital out-of-home campaigns?
GroundTruth combines digital screens with location and proximity targeting, allowing brands to align physical placements with mobile engagement and measure how exposure connects to real-world behavior.
Where can ads appear in a digital out-of-home campaign?
Ads can run on digital billboards, transit shelters and stations, and screens inside malls, restaurants, and airports, reaching audiences in high-traffic environments.
How is performance measured for these campaigns?
Performance is measured using reporting on foot traffic attribution, brand impact, and online conversions, helping advertisers understand how out-of-home ad exposure contributes to business results.