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Trending Topics
A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Use Real-World Behavior to Power Omnichannel Marketing Strategies
Omnichannel marketing strategies drive better efficiency and returns for companies. Learn how to turn foot traffic into better omnichannel marketing.
2024 Holiday Strategy Guide — Travel & Tourism
The 2024 holiday season comes with optimal opportunities for advertisers to reach potential travelers and tourists. Read ahead for more!
2024 Holiday Strategy Guide — QSR/Restaurant
In GroundTruth's 2024 restaurant holiday strategy guide, we explore how advertisers can drive diners through their doors.
2024 Holiday Strategy Guide — Retail
Download GroundTruth's 2024 retail holiday strategy guide to learn how advertisers can capitalize on heightened consumer spending.
How to Use In-Store Visits to Improve Audience Targeting
Driving foot traffic does more than increase sales, it can also transform your marketing operation. Here's how.