Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
You can't miss
A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Behind the Real Business Results: How GroundTruth Excels at Attribution and Reporting
GroundTruth is dedicated to providing the highest quality data to our customers. It's the only way to help you drive real business results. Here's a look into how we filter for the best audience data.
Read MoreBehind the Real Business Results: How GroundTruth Excels at Attribution and Reporting
Best Advertising Channels for Successful Political Ads
Advertising during an election year can be expensive and complicated. Here's how to get the most from your marketing dollars.
Read MoreBest Advertising Channels for Successful Political Ads
3 Strategies for Driving Store Visits with CTV
Want to know how to drive store visits with CTV? We have three proven strategies that can help.
Read More3 Strategies for Driving Store Visits with CTV
Improve the Impact of CTV Ads Across Audience Segments
CTV advertising offers real business results for marketers across industries. Here are ways to improve your existing campaigns.
Read MoreImprove the Impact of CTV Ads Across Audience Segments
CTV Trends to Pay Attention To in 2024
CTV trends are pointing to even bigger growth for 2024 and beyond. Here's what marketers should pay attention to to improve their campaign performance.
Read MoreCTV Trends to Pay Attention To in 2024