Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Grow Your Brand When Spending Slows
In tough economies, marketers need to work more efficiently. Audience segments need to be more precise across all ad channels. This webinar shows you how to grow in these exact conditions.
Read MoreGrow Your Brand When Spending Slows
Leverage CTV to Drive Real Business Results Across the Funnel
CTV is more than an awareness channel. It can drive performance across the entire funnel. Inside, we'll show you how.
Read MoreLeverage CTV to Drive Real Business Results Across the Funnel
Honey Dew Taps GroundTruth CTV to Drive Brand Buzz and Store Traffic
The brand and their agency partners, Goodway Group and Mediaworks, tapped GroundTruth to drive visitation to specified locations and increase awareness for their “give one, get one” gift card campaign.
Read MoreHoney Dew Taps GroundTruth CTV to Drive Brand Buzz and Store Traffic
Artful Insights: The Mint Museum’s Success Using GroundTruth Solutions to Drive Visitor Foot Traffic
The Mint Museum, an art museum in Charlotte, North Carolina, tapped into GroundTruth's innovative marketing solutions to connect with audiences in the area and increase foot traffic. In a one month time period, the campaign resulted in 998 visits, with an effective cost per visit of just $1.00.
Read MoreArtful Insights: The Mint Museum’s Success Using GroundTruth Solutions to Drive Visitor Foot Traffic
MSS Media Leverages GroundTruth Solutions to Spread Stroke Awareness, Reaching Over 100k Users in Baltimore County
MSS Media partnered with GroundTruth to bring awareness to communities in key zip codes within Baltimore County about how to spot and report stroke symptoms. This campaign leveraged both English and Spanish ads, resulting in a 0.33% click-through rate and almost 5k clicks in three months, ensuring each advertising dollar spent achieved ROI.
Read MoreMSS Media Leverages GroundTruth Solutions to Spread Stroke Awareness, Reaching Over 100k Users in Baltimore County