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Trending Topics
A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
CPG In-Stock Targeting
How a CPG brand connected shoppers with high-demand products during unprecedented shortages.
No Kid Hungry COVID-19 Relief
No Kid Hungry drives more than 11k visits to meal distribution sites with hyper-local targeting for COVID-19 relief.
What Store Visits Truly Mean For Your Business
We already know that more store visits lead to more in-store sales. However, new research shows that driving customers in store also results in more online sales and higher annual spenders for your business. These findings highlight, for the first time, the true value of driving in-store visits for your overall omnichannel marketing strategy.
Omni-Channel Strategy: Using Connected TV, Desktop and Mobile in One Platform
In…
Reopen your Business, Reconnect with your Customers: Strategies to Maximize Your Marketing Efforts
As businesses reopen, reconnect with customers using location data, GroundTruth Audience Segments, and strategic targeting.