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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Open for Business: What’s Next for Retail & Restaurants
Open…
Why GroundTruth is One of Ad Age’s Best Places to Work
Though…
Driving Demand: The Future of Auto & CTV
Driving…
Cracking Consumer Trends this Easter
Much has changed over the last year, but some things always stay the same — including the return of the spring holidays we know and love. With St. Patrick's Day, Passover, and Easter on the way, many marketers are wondering how the pandemic will affect [...]
Read MoreCracking Consumer Trends this Easter
Shopper Trends: Summer Season Sizzle
Shopper…