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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Questions CMOs Should Ask Before Investing in AdTech for Media
Investing in the right adtech changes what's possible for your marketing team. Here are questions CMOs should ask before making their decision.
Meguiar’s Achieves 5X ROAS with GroundTruth’s Precision Targeting
Their partnership with GroundTruth aimed to steer consumers towards Walmart outlets to purchase their latest product, the Hybrid Ceramic Wash & Wax. Over a concentrated three-week period, the campaign successfully led to more than 75K visits to designated locations by leveraging precise targeting strategies on mobile platforms.
3 Steps to Building a Successful Media Plan Around CTV
Your media mix should meet customers when they're most engaged. That means building a plan around CTV. Let us show you how.
Grow Your Brand When Spending Slows
In tough economies, marketers need to work more efficiently. Audience segments need to be more precise across all ad channels. This webinar shows you how to grow in these exact conditions.
Leverage CTV to Drive Real Business Results Across the Funnel
CTV is more than an awareness channel. It can drive performance across the entire funnel. Inside, we'll show you how.