Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Real-World Behavior Is Critical for Efficient Ads
Read four reasons why real-world behavior is the foundation of successful ad campaigns.
Read MoreReal-World Behavior Is Critical for Efficient Ads
5 Mobile Marketing Strategies & Tools for 2025
Read our top 5 mobile marketing strategies & tools to help drive foot traffic to your brand. If you’re not using mobile marketing, learn why you should be!
Read More5 Mobile Marketing Strategies & Tools for 2025
Questions CMOs Should Ask Before Investing in AdTech for Media
Investing in the right adtech changes what's possible for your marketing team. Here are questions CMOs should ask before making their decision.
Read MoreQuestions CMOs Should Ask Before Investing in AdTech for Media
Meguiar’s Achieves 5X ROAS with GroundTruth’s Precision Targeting
Their partnership with GroundTruth aimed to steer consumers towards Walmart outlets to purchase their latest product, the Hybrid Ceramic Wash & Wax. Over a concentrated three-week period, the campaign successfully led to more than 75K visits to designated locations by leveraging precise targeting strategies on mobile platforms.
Read MoreMeguiar’s Achieves 5X ROAS with GroundTruth’s Precision Targeting
3 Steps to Building a Successful Media Plan Around CTV
Your media mix should meet customers when they're most engaged. That means building a plan around CTV. Let us show you how.
Read More3 Steps to Building a Successful Media Plan Around CTV