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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Real-World Behaviors Driving the Explosion of CTV (And Why You Should Care)
CTV's popularity continues to grow exponentially. Here are three trends that we think point to the fact that it won't stop any time soon.
Behind the Real Business Results: How GroundTruth Excels at Attribution and Reporting
GroundTruth is dedicated to providing the highest quality data to our customers. It's the only way to help you drive real business results. Here's a look into how we filter for the best audience data.
Best Advertising Channels for Successful Political Ads
Advertising during an election year can be expensive and complicated. Here's how to get the most from your marketing dollars.
3 Strategies for Driving Store Visits with CTV
Want to know how to drive store visits with CTV? We have three proven strategies that can help.
Improve the Impact of CTV Ads Across Audience Segments
CTV advertising offers real business results for marketers across industries. Here are ways to improve your existing campaigns.