Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
4 Questions to Ask Your Location-Based Advertising Company
Make sure you’re asking your location-based advertising company the right questions. Learn about the GroundTruth advantage as a location-data company.
Best Practices: Unlocking Marketing Strategies for Auto and Restaurant Industries
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March Madness: An Opportunity to Leverage Convergent TV
What is convergent TV & how can your small business leverage the intersection between linear TV and CTV? Learn how GroundTruth can help your convergent TV ad strategy.
Emerging Tech & Consumer Trends: What to Expect in 2022
Due to the constant need for brands to adjust their plans in real-time, planning cycles have become more of a sprint than a marathon.
Is CTV Beneficial for B2B Advertising in 2022?
Should CTV be part of your B2B advertising strategy in 2022? GroundTruth outlines the benefits of CTV for your B2B marketing campaigns.