Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
You can't miss
A World Without Cookies Means In-Store Visits Are Critical for Growth

Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Unwrapping 2022 Holiday Advertising Strategies
Ready your holiday season advertising efforts by watching our webinar. Review previous consumer holiday trends & helpful tactics for your new campaign.

Maximizing Your Media Mix: How to Drive Sales with Retail Media Networks & Location Marketing Solutions
Understand why retail media markets can & should be used with location marketing solutions to help drive sales and push your business further.

Halloween Insights Spotlight
GroundTruth observed key visitation patterns to various Halloween-related locations in the weeks and months leading up to Halloween.

GroundTruth Insights Spotlight: Summer Retail Trends Reveal New Shopping Patterns Among Consumers
In this latest Insights Spotlight, we analyze visits to more than 250 top retail brands from June to July 2022 to uncover shifts in buying habits that are likely to continue impacting marketing decisions for the rest of 2022.
Order Up: How QSRs Can Stand Out Against the Competition
In this webinar, we dove into key trends and best practices that can help QSRs make informed, strategic decisions about media spend to drive more visits and sales.