Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
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A World Without Cookies Means In-Store Visits Are Critical for Growth

Everything You Need to Know About ROAS Right Now

Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift

Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy


Gary’s QuickSteak Sales Sizzle with a 30% Lift Tied to Blend of Mobile, CTV and Audio Multichannel Campaign
By combining powerful media channels backed by GroundTruth’s attribution, the brand favorite saw sales soar within weeks at Walmart and Sam’s Club stores.

Drive Growth with Q1 Ad Spend
Advertisers tend to slow down spending at the top of the year. Here are a few reasons to rethink that strategy.

Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Read how Dave's Hot Chicken used GroundTruth's location-based and audience-based targeting strategies in order to drive return on ad spend (ROAS) and increase sales lift.

Ad Strategies to Drive Faster Conversions
The real business result all advertisers want is conversions. Here are strategies for driving faster conversions.

Coach Campaign Performs 150% to Goal, Driving Over 30k Visits
How Coach leveraged GroundTruth's Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe.