Resources
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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Basketball on the Brain? Great For Advertisers!
Five ways to leverage video across mobile, OTT, and desktop by Tom Donoghue, Vice President - CTV.
Read MoreBasketball on the Brain? Great For Advertisers!
The Lean: Retail Insights Brief
In this issue of the The Lean: Retail Vol. 3, we dive into recent retail trends and insights with a focus on the opportunity of new store openings, the importance of understanding audience personas, and some thought-starters for how brands can set themselves up for success in 2023.
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How Marketers Can Drive Real Business Results in a Down Economy
Even if you know the current trends, competitive landscape, and best advertising practices, connecting with your dream consumer is still an uphill battle. During questionable economic times, the hill becomes even steeper. Learn how marketers can still perform and win business, even with a down economy.
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Do Limited-Time Offers Provide Effective Results for QSRs?
How effective are limited time offers when it comes to increasing foot traffic to QSRs? Are they beneficial for your business? Learn more today with GroundTruth.
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2023 Real-World QSR Market Trends
It’s important to stay ahead of QSR market trends in 2023. Don’t miss out on key concepts and OSR business solutions. Learn more with GroundTruth today.
Read More2023 Real-World QSR Market Trends