Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
The Lean: CPG Insights Brief
In this issue of The Lean: CPG Volume 2 we dive into where CPG shoppers are buying products and changes in market share. The report covers key seasonal celebrations that impact foot traffic while overviewing the top customer segments in each CPG category.
Silver Lining for Retailers: What Retail & Consumer Trends Signal for 2023
Watch this webinar for Director of Research and Insights - Nicole Genchur’s take on retail growth in 2023 and discuss how these insights can be translated into marketing opportunities for retailers, big and small.
How to Supercharge your Marketing with Ads Manager in 2023
Watch this engaging webinar where Platform Specialist Connor Wilson and Account Executive Bethany Stone share the unique ways that Groundtruth’s Ads Manager can help you create advertising campaigns that generate real business results.
Bark Social
How Bark Social Unleashed Innovative Targeting Strategies to Bring in Pet-Friendly Patrons.
3 Reasons Why Real-World Behavior Is Critical For Retailers
Why are shopper behavior insights so vital for a successful campaign? Here, we discuss the importance of real-world shopper behavior.