Resources
Explore and access our complete range of resources. From guides to templates, get everything you need in one place. Unlock valuable insights and tools to enhance your projects.
Trending Topics
A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
How Video Impacts ROI
Watch this webinar where GroundTruth CTV expert, Tom Donoghue, along with Nexstar's Maria Doherty and Christine DiMaria, discuss important CTV/OTT strategies that can help marketers drive real business results.
GroundTruth Q&A with Truelio: How Location-Based Marketing Plays an Important Role in Generating Real Business Results
Discover the benefits of location-based marketing with the experts from GroundTruth and Truelio! Learn about the effectiveness of location-based marketing today.
Ace Your 2023 Back-to-School Campaign
Download GroundTruth's 2023 Back-to-School and Tax-Free Days Strategy Guide for more. We'll cover 2022 shopping trends and insights in major verticals like retail and CPG, highlight key opportunities to maximize your marketing strategies, and provide focused recommendations related to the 2023 back-to-school season.
Basketball on the Brain? Great For Advertisers!
Five ways to leverage video across mobile, OTT, and desktop by Tom Donoghue, Vice President - CTV.
The Lean: Retail Insights Brief
In this issue of the The Lean: Retail Vol. 3, we dive into recent retail trends and insights with a focus on the opportunity of new store openings, the importance of understanding audience personas, and some thought-starters for how brands can set themselves up for success in 2023.