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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
The Ultimate QSR Playbook to Drive More Visits to your Restaurants
This guide highlights key strategies and tactics built to drive measurable results for your brand with a focus on promoting limited-time offer, daypart strategies, customer acquisition, and more.
CPV and CPM: Why Both Deserve a Place in Your Marketing Mix
CPV doesn’t replace CPM, rather it complements it. Together, these two buying models deliver the precise, real-world results advertisers need. Learn how!
How To Make One Retailer’s Loss Your Brand’s Gain
Learn tips for driving retail traffic & how to make the most of discount marketing strategies to overtake your competitors. Discover more with GroundTruth.
Family-Owned Pet Food Brand
How this pet food brand ultimately drove 1k visits to pet supplies retailer locations while building brand awareness among key audiences.
Five Travel Trends Impacting Florida Tourism
Read our Florida travel insights for summer travel 2022 compared to 2023. Learn more about where people are traveling and how to effectively reach them.