Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
You can't miss
A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
2023 Holiday Shopping Trends
GroundTruth looks into real-time consumer trends & visitation patterns & gives strategies for reaching holiday shoppers. Read our holiday shopping trends.
4 Consumer Trends to Watch in 2024
Every year brings a new host of consumer behavior trends. Here’s what your brand can expect from your customers in 2024. Read our predicted consumer trends.
ROAS Strategy 2024: Ensure Real Business Results in Reporting
Create a results-driven ROAS strategy for 2024. Consider the big picture and take a comprehensive approach to calculating ROAS to serve your business needs.
The Florida Keys Campaign Results in 118% Increase in Ad Engagement
How the Right Combination of Targeting and Creative Delivered Impressive Engagement for the Florida Keys.
Dave’s Hot Chicken Drives Over 10K Visits
Read how Dave's Hot Chicken used GroundTruth's media mix in order to increase app downloads, online orders, and in-person visits.