Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
2024 Strategy Guide — Easter
Get seasonal insights to plan your multi-channel marketing strategy for Easter 2024. Read about shopping trends and how this should affect your marking strategy.
Read More2024 Strategy Guide — Easter
Strategy Guide – Game Day
This strategy guide covers insights from last year's Big Game, forecasted trends, and recommended targeting tactics related to one of the most watched televised events of the year!
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Adweek and GroundTruth partner to outline essential CTV advertising strategies
Starting your Connected TV advertising strategies? We have a panel of experts to tell you how to get real business results for businesses of any size.
Read MoreAdweek and GroundTruth partner to outline essential CTV advertising strategies
Are You Really Measuring the Performance of Your CTV Campaigns?
Hear from a panel of experienced brand and agency leaders about best practices in CTV and stop wasting your ad dollars.
Read MoreAre You Really Measuring the Performance of Your CTV Campaigns?
Boosting Your Direct Mail With Real-world Behavior
GroundTruth media experts share how Audience Base Direct Mail (ABDM) is helping brands eliminate wasted Direct Mail dollars by allowing them to reach households based on real-world behaviors.
Read MoreBoosting Your Direct Mail With Real-world Behavior