Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Should Marketers Be Tracking ROAS by Channel or Campaign?
Learn different ways to track ROAS for your marketing strategy. Our Guide to ROAS in marketing outlines when to track by channel or by campaign.
Read MoreShould Marketers Be Tracking ROAS by Channel or Campaign?
Companies need to rethink ROAS in 2024
Successful marketers need to rethink their approach and strategy for ROAS in 2024. GroundTruth CMO, Brandon Rhoten, explains where to start.
Read MoreCompanies need to rethink ROAS in 2024
No Kid Hungry Boosts Awareness of Meal Finder, Driving Over 19k Clicks
No Kid Hungry boosts awareness of summer meal program, driving over 19k clicks to critical meal finder with GroundTruth media.
Read MoreNo Kid Hungry Boosts Awareness of Meal Finder, Driving Over 19k Clicks
2023 Holiday Shopping Trends
GroundTruth looks into real-time consumer trends & visitation patterns & gives strategies for reaching holiday shoppers. Read our holiday shopping trends.
Read More2023 Holiday Shopping Trends
4 Consumer Trends to Watch in 2024
Every year brings a new host of consumer behavior trends. Here’s what your brand can expect from your customers in 2024. Read our predicted consumer trends.
Read More4 Consumer Trends to Watch in 2024