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Trending Topics
A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Brand Marketing vs. Performance Marketing: Which Makes the Biggest Difference for Real Business Results?
Which is better: brand marketing vs performance marketing? Learn how using both marketing campaigns is essential to drive real business results.
Cookies Are Disappearing. What Does that Mean for Marketers and Advertisers?
Cookies are disappearing this year, which means lots of changes for advertisers. But GroundTruth just gets better with changes.
Yachak Mate Organic Energy Tea Boosts Visit Rate by 583%
How a cross-channel campaign boosted incremental visits by 583% to stores carrying Yachak Mate Organic Energy Tea beverages.
Should Marketers Be Tracking ROAS by Channel or Campaign?
Learn different ways to track ROAS for your marketing strategy. Our Guide to ROAS in marketing outlines when to track by channel or by campaign.
Companies need to rethink ROAS in 2024
Successful marketers need to rethink their approach and strategy for ROAS in 2024. GroundTruth CMO, Brandon Rhoten, explains where to start.