Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
3 Changes to Make to Ad Campaigns to Achieve Real Business Results
Is the highly competitive market slowing the success of your ad campaigns? We'll give you three strategies to try to boost performance.
Read More3 Changes to Make to Ad Campaigns to Achieve Real Business Results
Visitation Insights from the Mother’s Day and Father’s Day Seasons
Take a look at the Mother's Day and Father's Day trends that GroundTruth observed in 2023 and how you can leverage these patterns going into the 2024 season.
Read MoreVisitation Insights from the Mother’s Day and Father’s Day Seasons
GroundTruth Infographic — Summer 2023 Look Back
Unlock key patterns and emerging consumer behaviors to optimize your campaigns for success with GroundTruth's summer 2023 look back infographic. Gain valuable knowledge to inform your advertising strategies and stay ahead of the competition.
Read MoreGroundTruth Infographic — Summer 2023 Look Back
Successful Marketers Demand More from ROAS Reporting to Increase Performance
ROAS reports provide a look into the efficiency of your advertising campaigns and strategies. But can it do more to help your real business results?
Read MoreSuccessful Marketers Demand More from ROAS Reporting to Increase Performance
GroundTruth Introduces Projected Visits for Customers
Get a more comprehensive view of campaign success with Projected Visits. Used with Observed Visits both metrics prove customers' real business results.
Read MoreGroundTruth Introduces Projected Visits for Customers