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Knowing what marketing trends to follow is more of an art than a science, but Rosie O'Meara helps companies decide while maintaining strong ROAS.
Ulta Beauty
How location data enhanced Ulta Beauty’s new store opening media strategy.
Brand Marketing vs. Performance Marketing: Which Makes the Biggest Difference for Real Business Results?
Which is better: brand marketing vs performance marketing? Learn how using both marketing campaigns is essential to drive real business results.
Cookies Are Disappearing. What Does that Mean for Marketers and Advertisers?
Cookies are disappearing this year, which means lots of changes for advertisers. But GroundTruth just gets better with changes.
Yachak Mate Organic Energy Tea
How a cross-channel campaign boosted incremental visits by 583% to stores carrying Yachak Mate Organic Energy Tea beverages.