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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
ROAS Is A Great Efficiency Metric, But Advertisers Are Asked to Deliver on Real Business Results
Optimizing ROAS doesn't always mean getting the highest ratio. Sometimes it means using it to scale audiences and real business results.
Read MoreROAS Is A Great Efficiency Metric, But Advertisers Are Asked to Deliver on Real Business Results
Four Factors to Consider to Boost ROAS
Want to boost ROAS, but you've optimized everything you can think of? Try these four overlooked strategies, including audience segmentation, attribution, and more.
Read MoreFour Factors to Consider to Boost ROAS
Adweek Hosts GroundTruth for Connected TV Discussion
Connected TV is an essential part of any media mix in 2024. Listen to GroundTruth talk to Adweek about why CTV matters to successful advertisers.
Read MoreAdweek Hosts GroundTruth for Connected TV Discussion
Roundtable Discussion: GroundTruth on Cookies Disappearing and What that Means for Advertisers
With cookies disappearing, advertisers are searching for a way to prevent disruption in their 2024 ad strategies. GroundTruth offers the solution. Hear all the details in this roundtable discussion.
Read MoreRoundtable Discussion: GroundTruth on Cookies Disappearing and What that Means for Advertisers
Improving ROAS in A Flooded Market: How to Reach Customers Ready to Convert
Hundreds of companies are trying to reach your target customers every day. Here's how you cut through the noise and connect directly with them.
Read MoreImproving ROAS in A Flooded Market: How to Reach Customers Ready to Convert