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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
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GroundTruth Infographic — Summer 2023 Look Back
Unlock key patterns and emerging consumer behaviors to optimize your campaigns for success with GroundTruth's summer 2023 look back infographic. Gain valuable knowledge to inform your advertising strategies and stay ahead of the competition.
Successful Marketers Demand More from ROAS Reporting to Increase Performance
ROAS reports provide a look into the efficiency of your advertising campaigns and strategies. But can it do more to help your real business results?
GroundTruth Introduces Projected Visits for Customers
Get a more comprehensive view of campaign success with Projected Visits. Used with Observed Visits both metrics prove customers' real business results.
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Read how Dave's Hot Chicken used GroundTruth's location-based and audience-based targeting strategies in order to drive return on ad spend (ROAS) and increase sales lift.
Media Tactics to Maximize Return on Ad Spend
Strategize your marketing approach to ensure you are maximizing return on ad spend. Dive into GroundTruth tactics and best practices to achieve your goals — whether that's driving visits, clicks, or building brand awareness. Download for more details!