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Trending Topics
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Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
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Marketing Strategies That Increase Sales Lift and Foot Traffic
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Yachak Mate Organic Energy Tea
How a cross-channel campaign boosted incremental visits by 583% to stores carrying Yachak Mate Organic Energy Tea beverages.
Should Marketers Be Tracking ROAS by Channel or Campaign?
Learn different ways to track ROAS for your marketing strategy. Our Guide to ROAS in marketing outlines when to track by channel or by campaign.
Coach
How Coach leveraged GroundTruth's Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe.
Companies need to rethink ROAS in 2024
Successful marketers need to rethink their approach and strategy for ROAS in 2024. GroundTruth CMO, Brandon Rhoten, explains where to start.
No Kid Hungry
No Kid Hungry boosts awareness of summer meal program, driving over 19k clicks to critical meal finder with GroundTruth media.