Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
How to Use In-Store Visits to Improve Audience Targeting
Driving foot traffic does more than increase sales, it can also transform your marketing operation. Here's how.
Read MoreHow to Use In-Store Visits to Improve Audience Targeting
Foot Traffic and the Path to Purchase Journey
Learn about how in-store purchases & foot traffic influence the path to purchase journey. Read about how GroundTruth’s solutions can help connect to customers.
Read MoreFoot Traffic and the Path to Purchase Journey
Surprising Reasons Marketers Need Real-World Behavior for Digital Ad Campaigns
Digital ads can drive important real business results, like foot traffic. But the benefits don't end there. Here are four surprising ways marketers leverage foot traffic across their entire business.
Read MoreSurprising Reasons Marketers Need Real-World Behavior for Digital Ad Campaigns
Leverage Foot Traffic to Improve Your Overall Marketing Strategy
In-store visits increase purchases, but the value doesn't stop there. Driving foot traffic can also improve your entire marketing strategy.
Read MoreLeverage Foot Traffic to Improve Your Overall Marketing Strategy
The Real Reason Your Ad Campaigns Aren’t Working (And 3 Ways to Fix Them)
Marketers are tired of overspending on campaigns that aren't landing with audiences. Here's how to avoid that and get real business results.
Read MoreThe Real Reason Your Ad Campaigns Aren’t Working (And 3 Ways to Fix Them)