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A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
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Are Your Digital Ad Dollars Driving Foot Traffic with Adweek
Our panel of experts discuss how to build a marketing strategy that drives foot traffic and why it’s essential.
The Real Business Results You Need Are Driven by the Real-World Behaviors You’re Ignoring
As digital audience targeting gets more difficult, real-world behavior becomes critical to all media plans.
Media Mixes Proven To Drive Foot Traffic
Learn from GroundTruth customers' proven success how to create a media mix that will drive real business results, like in-store visits.
GroundTruth Partners with Alpha Media in Driving On-Lot Visits to Sharp Auto
Discover how Alpha Media leveraged GroundTruth's media platform and location-based targeting tactics to assist Sharp Auto in boosting foot traffic and achieving an effective cost per visit for the auto dealership.
A World Without Cookies Means In-Store Visits Are Critical for Growth
Cookies are disappearing this year which gives companies an opportunity to rethink their media approach. Here's what matters most for the future.