Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
First Party Data
What is First-Party Data? First-party data (1st party data) is the information that a company collects directly from its own…
Foot Traffic
Marketers are under immense pressure from executives and board members to deliver results. Metrics like impressions or traffic won’t cut…
Foot Traffic Attribution
What is Foot Traffic Attribution? Foot traffic attribution, or footfall attribution, is the ability to attribute physical store traffic to…
GDPR
What is GDPR (General Data Protection Regulation)? The General Data Protection Regulation, or GDPR, is a law that came into…
Geo Farming
Geo-Farming, commonly known as geo-retargeting, is a tactic used by mobile advertisers to target customers at a specific location - whether on premise or in proximity of a point of interest - and re-target them at a later time with the same ad.
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