Marketing Glossary

What is Digital Out-Of-Home (DOOH)? DOOH, or Digital Out-of-Home, refers to advertising that is displayed digitally in locations outside the home, in public spaces such as stadiums, shopping centers, retail stores, museums, transportation hubs, restaurants, corporate buildings, etc. DOOH advertising projects digital displays such as video, images, weather data, menus, etc., and allows marketers to reach customers in the public realm, not just on their personal devices or at home. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What are Display Advertising Services? Display advertising services allow marketers to accurately build and target specific audiences across various devices using ad creatives such as images, and videos. With Display Advertising services, marketers and brands can build awareness around their products and increase their sales through online and offline purchases. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What are Display Banner Ads? A Display Banner Ad is a form of display ad which is typically used for mobile (in-app and web) and desktop advertising campaigns. A display banner ad is a simple image, which usually contains a clear call-to-action, and an image of the product or service advertised. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Display Retargeting? Display Retargeting (often called Display Remarketing) is the additional targeting of a consumer that has already seen an ad, during the same advertising campaign or during a previous campaign. Such sequential targeting can reemphasize the message to build loyalty as well as push consumers down the sales funnel. Different messages and creatives could be delivered during the original and follow-up Display Retargeting campaign to match the campaign objective. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Dynamic Creative? Dynamic creative (or “dynamic ads”) is a method of programmatic advertising that results in an ad’s messaging being updated in real-time based on predefined parameters and rules defined by the advertiser. This highly automated approach allows advertisers to create very relevant, unique, and personalized ads to each user on the fly, helping to vastly improve the effectiveness of the campaign with little time investment. An example of this would be for an auto manufacturer showing the appropriate offer based on the geographic region of the impression. Common parameters used in dynamic creative are location, weather, time, etc. The more parameters that can be defined, the more effective the ad is likely to be. Learn more about dynamic creatives and how we use them in our location-based mobile advertising platform at GroundTruth. Discover the power of dynamic creative at your fingertips. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us