Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Digital Out-of-home (DOOH)
What is Digital Out-Of-Home (DOOH)? DOOH, or Digital Out-of-Home, refers to advertising that is displayed digitally in locations outside the…
Display Advertising Services
What are Display Advertising Services? Display advertising services allow marketers to accurately build and target specific audiences across various devices…
Display Banner Ads
What are Display Banner Ads? A Display Banner Ad is a form of display ad which is typically used for…
Display Retargeting
What is Display Retargeting? Display Retargeting (often called Display Remarketing) is the additional targeting of a consumer that has already…
Dynamic Creative
What is Dynamic Creative? Dynamic creative (or “dynamic ads”) is a method of programmatic advertising that results in an ad’s…