Marketing Glossary

Curious about a certain marketing or advertising term? Our glossary has you covered.

Cost Per Click (CPC)

What is Cost-Per-Click (CPC)? Cost-per-click, or CPC marketing, is an advertising practice in which an advertiser pays a cost to…

What is Cost Per Impression (CPM)? CPM, also referred to as Cost Per Thousand, is an ad payment model most…

What is Cost Per Visit (CPV)? CPV (Cost Per Visit) is a guaranteed performance buying model in which marketers only…

What is Cross-Device Targeting? Cross-device targeting is the ability to target users on different devices, such as mobile, desktop, and…

What is CTV? — Definition & Meaning Connected TV (CTV) refers to any television or device that can connect to…