Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Third-Party Verification
What is Third-Party Verification? Third-party verification (TPV) is the process of having an independent third party verify a customer’s purchase,…
Types of Display Ads
What are Types of Display Ads? There are many types of display ads, the most common being: Banner ads: Ad…
Visitation Metrics
What are Visitation Metrics? Visitation metrics are indicators that measure foot traffic into physical store locations. Learn more about GroundTruth’s…
Weather Targeting
What is Weather Targeting? Weather targeting, also called Weather triggering, is an advertising tactic enabling marketers to target their advertisements…
What is Location Targeting?
What is Location Targeting? Read up now and learn how it can impact your business. Discover the world of location-based advertising with GroundTruth.
Read MoreWhat is Location Targeting?