Marketing Glossary

What is Third-Party Data? – Definition Third-party data (or 3rd-party data) is data that brands purchase from other sources, which were not the original collectors of that data. Third-party data is only used if the brand doesn’t have their own original data, and can be less accurate since it is not taken from a direct source. Data is usually bought from aggregators that pull data from various platforms and websites. Third-Party Data vs. First-Party & Second-Party Data First-party data is information collected directly from the source. Any information a company learns directly from their customers, prospects, or anyone associated with their brand is considered first-party data.  Second-party data, as the name suggests, is one step removed from first-party data. Any time a company purchases data from a first-party source, they are buying second-party data. It’s not their own customer data, but it is only one step removed from the source.  As you might imagine, first-party data is the most accurate and precise, especially when it comes to audience targeting and segmentation. First-party data is always preferred. Third-party data can be useful in some cases, but it mostly fills the gaps in first- and second-party data rather than acts as the most important source.  Benefits of Third-Party Data for Targeted Advertising Some companies cannot access enough first-party data to build campaigns around. Whether they are new to the industry or don’t have a product that collects customer data, they must rely on third-party data to run effective campaigns.  When it comes to audience segments, any specificity is better than generalizations. If a company can use third-party data based on real-world behaviors and intent, rather than online browsing, it is much more reliable and will make their marketing efforts more efficient. Find third-party data that relies on shopping habits or location, actions…

What is Third-Party Verification? Third-party verification (TPV) is the process of having an independent third party verify a customer’s purchase, information, or action. Third-party verification is often done to make sure the customer is actually making a request and is usually done by phone. TPV ensures accuracy and transparency. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What are Types of Display Ads? There are many types of display ads, the most common being: Banner ads: Ad that is made up of a simple image. Native ads: Ads that blend in the app or website they are displayed on. GIF ads: Ads that consist of an animated image. Interactive ads: Ads that allow the user to interact with the product or service. Video ads: Ads in video format. Expandable ads: Ads that expand beyond the original size upon being clicked on. Interstitial ads: Ads that cover the entire screen size. Shoppable Ads: Ads that upon being clicked on will add the product advertised to a shopping cart. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us