Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Location-based Marketing
What is Location-based Marketing? Location-based marketing (also known as geotargeting marketing, geolocation marketing, proximity-based marketing, and hyper-local marketing) is the…
Managed Services
What is Managed Services? This refers to GroundTruth’s business that is managed by the Account Management team, where the advertiser…
Media Brief
What is a Media Brief? A media brief is a resource that outlines the advertising objectives, target audience, budget, and…
Media Planning
What is Media Planning? Media planning is a process in which an agency or brands details the objectives, strategies, and…
Native Ads Network
What is a Native Ads Network? A Native Ads Network is when native advertisements appear within the content flow of…