Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Beacon Advertising
What is Beacon Advertising? Beacon advertising is an advertising technique to target consumers based on their physical location. This is…
Beacon Technology
What is Beacon Technology? Beacons are small physical devices, which broadcast a radio signal that can be detected by smartphones.…
Behavioral Targeting
What is Behavioral Targeting? Behavioral targeting is a method of advertising that targets consumers based on their online and offline…
Blueprints Technology
What is Blueprints Technology? Blueprints is the industry’s largest and most accurate geofencing platform. Unlike typical geofencing platforms, which creates…