Marketing Glossary

Curious about a certain marketing or advertising term? Our glossary has you covered.

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Third Party Data

What is Third-Party Data? – Definition Third-party data (or 3rd-party data) is data that brands purchase from other sources, which…

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Third-Party Verification

What is Third-Party Verification? Third-party verification (TPV) is the process of having an independent third party verify a customer’s purchase,…

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Types of Display Ads

What are Types of Display Ads? There are many types of display ads, the most common being: Banner ads: Ad…