Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Parcel Map
What is a Parcel Map? A parcel map, also known as a property map and tax map, are maps typically built…
Pick-Up & Delivery Zones
What Are Pick-Up & Delivery Zones? Pick-up and delivery zones is a feature on GroundTruth that show areas surrounding a…
Pre-Roll Ads
What are Pre-Roll Ads? Pre-roll ads are promotional videos that appear before the main video that a user has selected…
Programmatic Buying
What is Programmatic Buying? Programmatic buying is the automated purchase of data-driven, targeted ads. Advertisers can choose to purchase ad…
Programmatic Display Advertising
What is Programmatic Display Advertising? Programmatic Display Advertising is the automated buying process of data-driven, targeted ads. Advertisers can choose…