Marketing Glossary

Curious about a certain marketing or advertising term? Our glossary has you covered.

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Managed Services

What is Managed Services? This refers to GroundTruth’s business that is managed by the Account Management team, where the advertiser…

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Media Brief

What is a Media Brief? A media brief is a resource that outlines the advertising objectives, target audience, budget, and…

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Media Planning

What is Media Planning? Media planning is a process in which an agency or brands details the objectives, strategies, and…