Marketing Glossary

Curious about a certain marketing or advertising term? Our glossary has you covered.

All A B C D E F G I K L M N O P R S T V W Z

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IO contract

What are IO Contracts? The IO contract, which stands for Insertion Order is the final step in the ad proposal…

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IP Address

What is an IP Address? An IP address, or IP addresses, are one of many signals used in GroundTruth’s Audience…