Marketing Glossary

What is GDPR (General Data Protection Regulation)? The General Data Protection Regulation, or GDPR, is a law that came into…

Geo-Farming, commonly known as geo-retargeting, is a tactic used by mobile advertisers to target customers at a specific location - whether on premise or in proximity of a point of interest - and re-target them at a later time with the same ad.

What is Geo-conquesting? Geo-conquesting is a technique that uses location data to identify a brand’s competitors in an effort to…

What is Geo-tagging? Geo-tagging is the process of adding geographical information (metadata) to various media (images, videos, status updates). Example:…

What is Geofencing? Geofencing (also known as “mobile geofencing”) is the application of defining a set geographic perimeter around a…