Marketing Glossary

Curious about a certain marketing or advertising term? Our glossary has you covered.

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Effective Cost Per Visit (eCPV)

What is Effective Cost Per Visit (eCPV)? Effective Cost Per Visit (eCPV) is calculated by dividing the total store revenue…

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Engagement Metrics

What are Engagement Metrics? Engagement metrics measure the effectiveness of how a user engages with your advertising message. Some possible…

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Engagement Rate

What is Engagement Rate? Ad engagement rate is the ratio of ad engagements to the number of impressions of the…