Case Studies
Key learnings from well-known brands across major industries.
MSS Media Leverages GroundTruth Solutions to Spread Stroke Awareness, Reaching Over 100k Users in Baltimore County
MSS Media partnered with GroundTruth to bring awareness to communities in key zip codes within Baltimore County about how to spot and report stroke symptoms. This campaign leveraged both English and Spanish ads, resulting in a 0.33% click-through rate and almost 5k clicks in three months, ensuring each advertising dollar spent achieved ROI.
Timberland
GroundTruth wins MOMA award for Best use of Location Based Services with engaging Timberland Flex and the City campaign
Artful Insights: The Mint Museum’s Success Using GroundTruth Solutions to Drive Visitor Foot Traffic
The Mint Museum, an art museum in Charlotte, North Carolina, tapped into GroundTruth’s innovative marketing solutions to connect with audiences in the area and increase foot traffic. In a one month time period, the campaign resulted in 998 visits, with an effective cost per visit of just $1.00.
Dr. Scholl’s Campaign Results in 13k Products Added to Cart
Read how Dr. Scholl’s campaign with GroundTruth drove 13K+ products added to carts, boosting ROI through precise location targeting.
Sweet Success: How Honey Dew Leveraged GroundTruth CTV to Drive Brand Buzz and Store Traffic
The brand and their agency partners, Goodway Group and Mediaworks, tapped GroundTruth to drive visitation to specified locations and increase awareness for their “give one, get one” gift card campaign.
Driving Engagement: Meguiar’s Achieves 5X Return on Ad Spend with GroundTruth’s Precision Targeting
Their partnership with GroundTruth aimed to steer consumers towards Walmart outlets to purchase their latest product, the Hybrid Ceramic Wash & Wax. Over a concentrated three-week period, the campaign successfully led to more than 75K visits to designated locations by leveraging precise targeting strategies on mobile platforms.
Dave’s Hot Chicken Drives Over 10K Visits
Read how Dave’s Hot Chicken used GroundTruth’s media mix in order to increase app downloads, online orders, and in-person visits.
Bark Social
How Bark Social Unleashed Innovative Targeting Strategies to Bring in Pet-Friendly Patrons.
GroundTruth Partners with Alpha Media in Driving On-Lot Visits to Sharp Auto
Discover how Alpha Media leveraged GroundTruth’s media platform and location-based targeting tactics to assist Sharp Auto in boosting foot traffic and achieving an effective cost per visit for the auto dealership.
Welcome to Paradise: GroundTruth Partnership Drove 1K+ Visits and Increased Local Tourism in Martin County
Martin County worked with GroundTruth to drive visitation rates among tourists interested in outdoor activities and a natural paradise.
Hooters
How a Hooters March Madness Multichannel Ad Campaign Combined Connected TV & Mobile Channels to Score More Visits.
Goodwill Ads Manager
How Goodwill® used location to “bring good” to their communities.
Taco Bell
How 170,000 store visits boosted sales and support for the Live Más Foundation.
Timberland
How Timberland used location data to inspire urbanites to take their own outdoor adventures.
American Red Cross
How the American Red Cross used GroundTruth’s location targeting platform to drive potential blood donors into nearby blood banks.
Yachak Mate Organic Energy Tea
How a cross-channel campaign boosted incremental visits by 583% to stores carrying Yachak Mate Organic Energy Tea beverages.
Coach
How Coach leveraged GroundTruth’s Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe.
The Florida Keys
How the Right Combination of Targeting and Creative Delivered Impressive Engagement for the Florida Keys.
No Kid Hungry
No Kid Hungry boosts awareness of summer meal program, driving over 19k clicks to critical meal finder with GroundTruth media.
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Read how Dave’s Hot Chicken used GroundTruth’s location-based and audience-based targeting strategies in order to drive return on ad spend (ROAS) and increase sales lift.
Curry’s PC World
How Curry’s PC World used location technology to drive 12.4% incremental store visits among its omnichannel shoppers.
No Kid Hungry
How No Kid Hungry partnered with GroundTruth to drive 129,000 visits to participating ‘Dine Out’ restaurants.
Comporium
How Comporium increased repeat shoppers for its Supermarket client using location-based marketing.
OneSight
How location-based marketing amplified OneSight’s mission: Give glasses and change a life.
PureDriven
Learn how PureDriven leaned into location-based marketing to strategically drive in-store visits.
College Enrollment
How a College Enlisted Residential Targeting Efforts to Boost Enrollment.
No Kid Hungry COVID-19 Relief
No Kid Hungry drives more than 11k visits to meal distribution sites with hyper-local targeting for COVID-19 relief.
CPG In-Stock Targeting
How a CPG brand connected shoppers with high-demand products during unprecedented shortages.
Health Care
How a solutions provider helped a health care client create awareness and increase daily visits.
No Kid Hungry
How No Kid Hungry and GroundTruth teamed up to quickly connect Texans impacted by winter storms with crucial food benefits.
Denny’s
How Denny’s used proximity targeting to drive thousands of in-store visits.
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Family-Owned Pet Food Brand
How this pet food brand ultimately drove 1k visits to pet supplies retailer locations while building brand awareness among key audiences.
Auto Dealer Group
This auto dealer group used GroundTruth tactical strategies to drive a high volume of visits, while also maintaining an effective cost per visit.
Giltuss
How a Giltuss regional sales test drove over 27k visits for its cough and cold medicine to local stores and expanded shelf space at CVS Health locations.
Digital Dealer Conference
GroundTruth saw impressive results at the Digital Dealer Conference by using our own targeting tactics to reach the right audiences with behavioral and location-based targeting.
Truelio
How Truelio and GroundTruth drove over 10.2K visits from builders, contractors, and homeowners for Westlake Royal Stone Solutions.
Restaurant Franchising and Innovation Summit
How GroundTruth leveraged our own platform to increase brand awareness at the Restaurant Franchising and Innovation Summit.
The Sola Company
How The Sola Company gained shelf space at 400 more Walmart locations by driving more shoppers to stores.
PetSmart Charities
How PetSmart Charities is using location technology to help animals find their forever home
I-COM & Outback
GroundTruth Wins I-COM Data Creativity Award with successful Outback Steakhouse Cost Per Visit campaign.
Goodwill
How Goodwill gathered audience insights and spiked nationwide donations.
Thrive Market
How Thrive Market used location targeting to bring healthy food to the masses.