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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
GroundTruth’s Connected TV Calculator: Maximize Your Ad Budget
Try GroundTruth’s Connected TV (CTV) Calculator to understand if you’re fully maximizing your ad budget.
Spring Advertising: 3 Tips to Update Your Ad Strategy
With spring in the air, it’s time to reevaluate your advertising and marketing strategy. Read our 3 tips for updating your spring advertising strategy.
Best Practices: Setting Up Summer Season Strategies for CPG and Travel
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How CTV Advertising Will Continue to Disrupt the Game
Mike Brooks & Tom Donoghue chat about the current state of the advertising market and how it relates to CTV and the emergence of convergent TV and QR code advertising.
4 Questions to Ask Your Location-Based Advertising Company
Make sure you’re asking your location-based advertising company the right questions. Learn about the GroundTruth advantage as a location-data company.