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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
Auto Marketer’s Manual
Insights and actionable dealership marketing strategies to reach your key audiences, drive them to your location, and measure direct marketing impact on your bottom line.
Location-Based Marketing 101
We’ve made the ultimate guide to Location-Based Marketing & Advertising, containing everything you’ve always wanted to know. Read more today!
GroundTruth Insights Spotlight: In a Struggling Economy QSRs can Benefit from Understanding Real-World Behavior
QSRs can benefit from understanding the real-world behavior of their customers such as what brands they remain loyal to, which brands they are switching to, what audiences they fall into, and where else they tend to bring their business.
Love is in the Air — Insights and Strategies for the 2023 Valentine’s Season
Download our guide for specific trends, Valentine's Day-related audience foot traffic and insights, and recommended tactics.
4 Insights to Make Marketers Merry This Holiday Season
Even though concerns such as rising costs and supply chain issues will likely shift consumer behavior this holiday season, the sales forecast is still heading in a positive direction.