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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
Adweek and GroundTruth partner to outline essential CTV advertising strategies
Starting your Connected TV advertising strategies? We have a panel of experts to tell you how to get real business results for businesses of any size.
Read MoreAdweek and GroundTruth partner to outline essential CTV advertising strategies
Are You Really Measuring the Performance of Your CTV Campaigns?
Hear from a panel of experienced brand and agency leaders about best practices in CTV and stop wasting your ad dollars.
Read MoreAre You Really Measuring the Performance of Your CTV Campaigns?
Boosting Your Direct Mail With Real-world Behavior
GroundTruth media experts share how Audience Base Direct Mail (ABDM) is helping brands eliminate wasted Direct Mail dollars by allowing them to reach households based on real-world behaviors.
Read MoreBoosting Your Direct Mail With Real-world Behavior
2024 Holiday Strategy Guide — Valentine’s Day
This strategy guide covers insights from last year's Valentine's Day, forecasted trends, and recommended targeting tactics related to America's most romantic holiday. Read on for more!
Read More2024 Holiday Strategy Guide — Valentine’s Day
Marketing Strategies That Increase Sales Lift and Foot Traffic
How Real-World Behaviors are Fueling CTV Ad Performance.
Read MoreMarketing Strategies That Increase Sales Lift and Foot Traffic