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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
No Kid Hungry Boosts Awareness of Meal Finder, Driving Over 19k Clicks
No Kid Hungry boosts awareness of summer meal program, driving over 19k clicks to critical meal finder with GroundTruth media.
Read MoreNo Kid Hungry Boosts Awareness of Meal Finder, Driving Over 19k Clicks
2023 Holiday Shopping Trends
GroundTruth looks into real-time consumer trends & visitation patterns & gives strategies for reaching holiday shoppers. Read our holiday shopping trends.
Read More2023 Holiday Shopping Trends
4 Consumer Trends to Watch in 2024
Every year brings a new host of consumer behavior trends. Here’s what your brand can expect from your customers in 2024. Read our predicted consumer trends.
Read More4 Consumer Trends to Watch in 2024
ROAS Strategy 2024: Ensure Real Business Results in Reporting
Create a results-driven ROAS strategy for 2024. Consider the big picture and take a comprehensive approach to calculating ROAS to serve your business needs.
Read MoreROAS Strategy 2024: Ensure Real Business Results in Reporting
The Florida Keys Campaign Results in 118% Increase in Ad Engagement
How the Right Combination of Targeting and Creative Delivered Impressive Engagement for the Florida Keys.
Read MoreThe Florida Keys Campaign Results in 118% Increase in Ad Engagement