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Trending Topics
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
4 Consumer Trends to Watch in 2024
Every year brings a new host of consumer behavior trends. Here’s what your brand can expect from your customers in 2024. Read our predicted consumer trends.
Toyota
How GroundTruth helped Toyota steer high-intent customers to their dealerships.
ROAS Strategy 2024: Ensure Real Business Results in Reporting
Create a results-driven ROAS strategy for 2024. Consider the big picture and take a comprehensive approach to calculating ROAS to serve your business needs.
The Florida Keys
How the Right Combination of Targeting and Creative Delivered Impressive Engagement for the Florida Keys.
Dave’s Hot Chicken Drives Over 10K Visits
Read how Dave's Hot Chicken used GroundTruth's media mix in order to increase app downloads, online orders, and in-person visits.