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Trending Topics
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
Coach
How Coach leveraged GroundTruth's Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe.
Companies need to rethink ROAS in 2024
Successful marketers need to rethink their approach and strategy for ROAS in 2024. GroundTruth CMO, Brandon Rhoten, explains where to start.
No Kid Hungry
No Kid Hungry boosts awareness of summer meal program, driving over 19k clicks to critical meal finder with GroundTruth media.
2023 Holiday Shopping Trends
GroundTruth looks into real-time consumer trends & visitation patterns & gives strategies for reaching holiday shoppers. Read our holiday shopping trends.
4 Consumer Trends to Watch in 2024
Every year brings a new host of consumer behavior trends. Here’s what your brand can expect from your customers in 2024. Read our predicted consumer trends.