News & Announcements
Discover the latest news and industry updates from GroundTruth.
GroundTruth and Taco Bell ‘Location for Good’ Campaign Drives 170K+ Store Visits, Boosting Sales and Support for the Live Más Scholarship
NEW YORK, September 28, 2017 – GroundTruth (formerly xAd), the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced news of a collaboration with Taco Bell to bring awareness…
GroundTruth Reports Strong H1 Momentum and 35% QoQ Revenue Growth as Global Demand for Location Data and Technology Rises
NEW YORK – August 17, 2017 – GroundTruth (formerly xAd), the global location technology company that drives results with real data, today announced strong H1 2017 momentum. This includes 35% QoQ revenue growth with positive EBITDA in Q2, 35 new clients…
GroundTruth Cost Per Visit Experiences Strong Demand among National Retailers, Restaurants and Chains; Over 100 Active Campaigns Projected for Q4
NEW YORK, NY – August 8, 2017 – GroundTruth (formerly xAd), the global location technology company that drives results with real data, announced significant momentum for its first-to-market Cost Per Visit solution since its debut in March, including activation with…
xAd Unveils Major Rebranding Effort as GroundTruth to Expand Beyond Media
NEW YORK, June 15, 2017 – Today xAd, a pioneer in the location technology space, has rebranded as GroundTruth. The new name and positioning reflect the business’ evolution from a company focused on the advertising industry to a company empowering…
A Location Strategy Lights up the UK High Street for L’Occitane
LONDON – June 1, 2017 – xAd, the leader in location intelligence that drives sales, today announced the results of a collaboration with digital agency Threepipe and luxury organic beauty brand L’Occitane for the UK launch of their new fragrance, ‘Terre de Lumière’…