New & Announcements
Discover the latest news and industry updates from GroundTruth.
Scary Forecast in Halloween Foot Traffic
What can retailers expect this halloween season? With a few people heading in-store, learn more about location-based ads can drive more online sales for your brand. Read the complete article on Adweek.
GroundTruth Announces New Chief Executive Officer and Appointment of Senior Management to its Leadership Team
GroundTruth President Stephen McCarthy named CEO; Accomplished leaders with deep functional expertise elevated to C-suite appointments to support continued growth and innovation.
Read MoreGroundTruth Announces New Chief Executive Officer and Appointment of Senior Management to its Leadership TeamGroundTruth Uses Location Data to Reach ‘Pick-Up Loyalists’
GroundTruth has mapped more than 2,900 Walmart Online Grocery Pick-Up zones within Walmart parking lots, which means brands using GroundTruth’s technology can now build accurate custom audience segments comprised of these specific shoppers. “By mapping these pick-up areas, not only…
GroundTruth Expands Location Targeting Beyond Mobile With Connected TV and Desktop to Optimize Online Advertising Strategies
GroundTruth announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels.
Read MoreGroundTruth Expands Location Targeting Beyond Mobile With Connected TV and Desktop to Optimize Online Advertising StrategiesGroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns
GroundTruth announced a new partnership and integration with Yext, Inc., the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform.
Read MoreGroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns