New & Announcements
Discover the latest news and industry updates from GroundTruth.
GroundTruth Wins a Shorty Social Award for our work with No Kid Hungry
GroundTruth won a Shorty Social Good award in the category of Business-NGO for our work with No Kid Hungry on a COVID-19 Relief campaign. Read more about the 2020 campaign here. We’re proud of our partnership with No Kid Hungry…
Scary Forecast in Halloween Foot Traffic
What can retailers expect this halloween season? With a few people heading in-store, learn more about location-based ads can drive more online sales for your brand. Read the complete article on Adweek.
GroundTruth Uses Location Data to Reach ‘Pick-Up Loyalists’
GroundTruth has mapped more than 2,900 Walmart Online Grocery Pick-Up zones within Walmart parking lots, which means brands using GroundTruth’s technology can now build accurate custom audience segments comprised of these specific shoppers. “By mapping these pick-up areas, not only…
No Time to Think Small: Innovate on SMB Reputation Management
A small business’s reputation is the company’s most valuable intangible asset. During this current climate, we are seeing successful brands adapting quickly to their customers’ change in lifestyle and priorities. They’re catering for their isolation with services that make their…
GroundTruth Ads Manager Wins MarTech Breakthrough Award for “Best Geolocation Platform”
We’re excited to share that GroundTruth’s self-serve platform Ads Manager has won the MarTech Breakthrough Award for “Best Geolocation Platform.” MarTech Breakthrough is a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing,…