New & Announcements
Discover the latest news and industry updates from GroundTruth.
xAd and OUTFRONT Media Ink MarketPlace Beta Partnership
New York, NY – March 3, 2016 – xAd, the leading location platform that enables marketers to reach the right people based on the real places they visit every day, announced a partnership with OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies…
xAd Appoints Two Prominent Industry Veterans to its Board of Directors
NEW YORK – March 1, 2016 – xAd, the leading location platform that enables marketers to reach the right people based on the real places they visit every day, today announced John Costello, President, Global Marketing and Innovation at Dunkin’ Brands, and William “Bill” Zerella,…
How We Can Make Mobile Advertising Work Better for Advertisers & Publishers
At a recent event, hosted by xAd and The Rubicon Project, ExchangeWire’s Ciaran O’Kane moderated a discussion on the “future of mobile”. The thrust of the debate centred on mobile ad buying and its inherent challenges on the demand and…
xAd Marketplace Makes Buying Location Like Search Keywords
Location marketing platform xAd has launched “Marketplace,” a self-service location-campaign builder for mobile marketers. The company aims to make buying location-targeted campaigns like buying search keywords. The company argues self-service aspect will create greater efficiency and faster time to market.…
Battle Heats Up Over Mobile Ad Blocking
A new front is opening in the battle between technology companies and telecom operators: wireless ad blocking. After two European carriers decided to begin blocking mobile ads, the debate spilled into public view at the wireless industry’s main conference here.…