News & Announcements
Discover the latest news and industry updates from GroundTruth.
Marketing’s New Mantra: Location, Location, Location
As a recent Forbes Insights report, “Location: A Strategic Marketing Imperative,” sponsored by xAd, points out, location-based mobile advertising is fast becoming a strategic imperative in today’s data-driven, highly competitive landscape. It’s easy to understand why. Mobile is quickly surpassing desktop computers…
xAd Gets New Chief Product Officer
Location intel platform xAd announced a new chief product officer: Google, AOL and Yahoo alum Shashi Seth. Along with his product experience, Seth, pictured left (photo courtesy of AOL), has also worked on the publishing side, serving as president of Tribune…
xAd Skims $250 Million Run Rate Off Surge in Location-Based Marketing
NYC’s xAd has announced projected annual revenue of $250 million, giving it the potential to be the highest-earning player in mobile location marketing. The company, which utilises location data to drive sales for retailers, made the announcement off the back…
Mobile advertisers want to know exactly where you are. This company tells them.
Unless your company is called Facebook or Google, you will have a hard time building a growing business selling mobile ads. xAd, a seven-year-old firm that provides mobile location data to retail marketers, says it’s bucking the trend. The New York-based private shop…
xAd Achieves $250M Run Rate, 100% Revenue Growth as Location Intelligence Ad Business Booms
New York, NY – May 5, 2016 – xAd, the global leader in location intelligence that drives retail sales, today announced several growth milestones, including 100 percent year-over-year revenue growth, leading to a $250 million run rate for the company.…