New & Announcements
Discover the latest news and industry updates from GroundTruth.
xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses
xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their…
xAd Launches MarketPlace Discovery, The First Ever Public Real-Time Foot Traffic Visitation Tool
NEW YORK, NY – June 15, 2016 – xAd, the global leader in location intelligence that drives sales, today announced the launch of MarketPlace Discovery, the world’s first public, real-time location intelligence platform that provides actionable visual insights into foot traffic…
Is Chipotle Finally Winning Its Customers Back?
After a string of food safety nightmares that injured Chipotle’s reputation as well as its stock price, the company seems to be on the road to recovery — at least, according to foot traffic analysis and consumer surveys. Recent analysis from…
Something unexpected is happening at Chipotle
If you’ve recently found yourself battling lines at your local Chipotle, you aren’t alone. The restaurant chain is showing signs of recovering from its nightmarish start to the year after a string of high-profile food poisonings left it without customers.…
How location based marketing is becoming a strategic imperative
There have been major paradigm shifts in the retail marketplace – we’ve seen the recent collapse of high street brands such as BHS and Austin Reed; e-commerce giants such as Amazon are seeing exponential growth. Despite this growth, 90% of…