News & Announcements
Discover the latest news and industry updates from GroundTruth.
Mobile Research Starts The Purchase Cycle; 78% Buy Within The Day
Once a consumer starts researching products on their smartphone, the actual purchase of a product is pretty closely behind. In the U.S., the final purchase is most likely to occur in a physical store, which is not the case in…
DoubleVerify Expands Mobile In-App Viewability, Adds New Partners
DoubleVerify, an ad-tech firm that authenticates media quality and performance across digital and social platforms, on Thursday said it has expanded its mobile in-app viewability offering to include newly certified partners AOL, xAd, Pocketmath, and Ubermedia. The goal is to offer…
How xAd will drive efficiency for food redistribution charities on The Drum’s Do It Day
xAd will merge two winning ideas developed at Plan It Day to help drive efficiency for food redistribution charities on Do It Day, which will take place on 10 November. In cities all over the world, homeless people starve, while…
xAd tackles domestic abuse in its challenge for Do It Day in the US
Leading location-based marketing company xAd is using its location technology for good for The Drum’s Do It Day on November 10. The company is looking to change the world by building a mobile phone app that can be a lifesaving…
GeoBlocks offer more precise location targeting and analytics, says xAd
Location intelligence platform xAd held an event in New York today for agencies and brands — “On Location.” While location intelligence is a hot topic, most marketers have only limited understanding of the space and its implications for the whole…